The first thing we all read when we visit any website is “About Us Page”. This page is not only about your company or your product, it’s about why the audience should invest in your business. This Page describes why you’re the best amongst all to solve their customer’s problems.
In this article we are going to tell you what is about us page? and how to write the best about us page?
What is About Us Page?
In a layman language it is the page on your website that describes directly to the customers or your audience what your business actually does.
- How have you created your brand?
- Why did you start this business?
- Why should customers choose you?
- Which things make your business better than others?
- Explain your brand values and beliefs
A Template to Write About Us Page
Each and every story requires a supporter, and so does the about us page. Spreading your story on your about us page is a perfect way to build trust with your customers.
You can create a story for your About Us Page by following these things:
- Create the scene with catchy headlines
- Introduce the Problem Statement
- Include a unique value of your company
- Tell your Brand Story
- Explains your Vision and Mission
- Describe clearly how you are going to serve your services to the customers
- Include the company statistics
- Let your customer to know who you actually are
- Arrive at a solution
- Last but not the least – Tell your Next Step
Story Template Example
(Business Founders) started this (Brand/Company) because (Describe the Issue In This Industry).
That’s why (Description of your Journey To The Solution).
Along the way, (Share Your Milestone And Wins).
We want to be (Describe Your Mission To Go Further).
Always Keep in mind that writing your actual copy in the first person (e.g. I, We) will help build a more personal connection with your audience. Your About Us page is About YOU, so don’t shy away from that.
In the above article we have described what is about us page, how about us page page your business to grow, Template of this solution. Considering these things you will be able to create your own page with perfect mindset.